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Business Plan – Methodology for StartUps, Change Management

Business plans sharpen the focus within an business organization intern and externally. It will conduct the decision making process within a company, which ultimately leads to success and generating profit for the organization and the stakeholders.
We combine our expertise and hands-on experience on starting up and managing companies.

A) Our clients can rely on our vast expertise from operating in various branches internationally
B) Our ECO- System enables companies to shorten the time to profit significantly
C) Compelling business plans  enable start ups to contact investors and banks, find business partners and arrange succussful exits (M&A)

Methodology for business planing (start ups, change management):

  • SWOT- Analysis (As part of the strategic business model)
    – As strategic planing tool  (evaluation of strength, weakness, opportunity and threat of the business venture)
    – Monitoring the marketing environment internal and external to the organization or individual
  • Strategy Canvas (in brief)
    1.    Reduce Costs
    2.    Improve Processes
    3.    Enhance High Value Feature
    4.    Add unexpected Benefits
  • Unique Selling Proposition (USP)
    – Innovation, resources, talents, passion (The Hedgehog Principle), branding
  • Essentials of a Business Plan
    – Executive summary
    – Company – team (brand, company profile, partners, roadmap)
    – Product – Service (USP, Innovation, Patents, product milestones, prototypes)
    – Market (target market, market share)
    – Marketing – sales (market entry strategy, leadcustomer)
    – Finance (ROI, cash flow, profit)
  • Positioning (9P’s)
    Product – price – place
    Playing field – players – performance
    Positioning – preparation – presentation

A business plan written with a clear focus in mind, it will deeply impact the success of the company and will help sustain its performance in the future. Organizational compulsiveness are the keys to an effective business plan.

Keywords: Entrepreneurship, Pitch 2012, Motivation, AMI-Capital, Innovation, listérus & partners, listérus-capital, SCE, BayStartUp

Bruno Müller
Corporate Advisor „Business-Model-Innovation“
Digital Transformation – Startup Developer – Serial Entrepreneur
Lecturer for Innovation and Entrepreneurial Management


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