How to differentiate your product or services from those of your competitors, as you determine the market niche that you will fill.
Positioning helps in the eyes of the buyer of your product to identify the identity and the brand.
The positioning of companies is influenced by a number of variables, such as the motivation of the customer, the demands on the environment (stakeholder / market) and the performance of the competitors.
Before you position your product or service, you should answer the following strategic questions about your market and products or services:
- Your personal vision
- The success factors and growth drivers of the industry
- What does the customer expect from your product and how do you exceed these requirements? (Which problem do you solve and how do the product, the service differ from the competition)
- How will your company, the team and the available resources evolve.
Once you have answered these strategic questions based on your market research, you can begin to develop the business model, a positioning strategy for your business plan.
A positioning statement does not have to be long or complicated, but it must point out who your target audience is, what problem you solve for your customers, how you will reach your target customers, what they really expect when buying, how you differ from your competitors and what exactly is your unique feature, your USP (Unique Selling Proposition).
Our support does not only consider the challenges of business and start-ups in isolation, but focuses on the wider context – team, innovation, market, finance, business model, positioning, strategy, competitive opportunities, enterprise and overall environment.
Challenges caused by the digital transformation of industry:
- What does it mean for your company?
- Who will win?
- What has to be done now?