In the past 5 years we have been involved in valuable exits, we have had the opportunity to supervise start-up projects from the business idea to the exit, as investors and business angels (e.g. factfish)

Our offers for StartUPs

• Positioning – Developing business models, business plans and pitches
• Market introduction – Use of our networks
• Convincing – Get fit for investor meetings
• Financing – Connecting with VCs, Business Angel, Strategic Partners
• Think big – Change radically (Moonshot innovation, disruptive thinking)

@BM Moon-Sot Innovation

As kids we’re taught that anything is possible, if we put our mind to it.

JFK
“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”

Those in the 1960s who were bold enough to go after the Moon, are those who eventually come back with lunar pebbles in their pockets, stars in their eyes, and amazing stories that will continue to echo through halls of fame for years to come.

The Moon landings had all of the hallmarks of a Moonshot; they’re wild, ambitious, mesmerising, larger than life. And once carried out, they change the world for good – and for the better.

We have got to know objective and subjective success factors:

Objektive:

• Passion, attitude, diligence, focus and skills of the founders
• Attractive market potential
• Innovative product
• Convincing product marketing mix
• Strategy, market knowledge, convincing positioning
• Convincing financing and timing
• Proof-of-Concept or number of users in the community

Subjective:

• Empathy
• Consumer-oriented products or services
• I like the product – I become a power user
• Target group: Technology enthusiasts: 25-40 years old, living in big cities
• Consistent growth, verifiable traction
• Pitch – No inflationary words, no vague statements and wishes

The period from the idea to the exit is very long, full of hardships and surprises.
Priority 1:
It is important to work with the right people in the team.